There are some products that historically do well in a recession and skincare is one of them. Women, especially Baby Boomers, will continue to purchase high-quality skincare.

Beauty is regarded as a necessity, rather than a luxury and women are investing in moisturisers, body lotion, and haircare. There is a demand for skincare products that represent luxury and quality.

Women know the products essential to keeping your skin healthy are cleanser, sunscreen and moisturiser. They also know that high-quality skincare can reduce the effects of ageing and wrinkles by keeping the skin supple and hydrated.

Source:http://www.fashionunited.co.uk/News/Columns/No_lipstick_effect_in_recession_200904277121/
 

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